The simplest definition of sales enablement is to provide the salesman with the ammunition they want to return from the battlefield with valuable loot.

Sales enablement, a popular term in sales and marketing, is one of the most controversial issues in recent years. In actuality, it really has no absolute clear definition. However, the general statement of most experts and competent people in the field of sales about sales enablement is:

Empowering sales teams with the best possible information, resources, and equipment and driving them to the field for sales activation. As such, it may sound like a very general definition. So let’s give a little more detail.

Providing your sales representatives in the field with all the resources and support they need to return from customer visits with real sales; all the actions you take to increase sales efficiency, sales activation.

Modern times requests modern solutions

Let’s take a closer look at the resource issue in the definition of sales enablement. The biggest advantage of salespeople is their communication skills. A salesperson who is aware of his customers’ needs tries to convince his customers by using with own discourse that he has repeatedly practiced before. But nowadays, people are susceptible to operating time, and frankly, they do not seem very keen on listening.

Therefore, modern times require modern tools. Sales speech is not a useful tool anymore. Issues such as knowing the customer well, understanding his needs correctly, and conveying the product or service’s information to the customer with the most accurate content gain importance. Therefore, sales enablement means providing the necessary content and support to sales teams at this stage. For example, the field sales workforce automation Fieldscope differs from its counterparts by providing the sales enablement support that the salespeople need in preparation for sales.

Sales teams working with Fieldscope can instantly access reports and data about customers via mobile tools. It can group its customers according to their real needs. Field sales representatives want to quickly prepare their offers by easily accessing information such as product stock level and price lists. Fieldscope enables customer representatives to access such information quickly through user-friendly mobile interfaces.

 

The consumer likes the shortcuts

The customer wants to get the best product most affordably. With the support of Fieldscope, salespeople who have up-to-date information about campaigns and discounts can offer new advantages to their customers to accelerate their sales. Fieldscope’s digital catalog feature enables field sales representatives to present all kinds of product-related information to their customers with rich content at this stage. In addition to attractive campaigns and discounts, presentations made with factual information and beautiful visuals make it easier for the seller to close the sale.

Of course, sales enablement is not just an effort to provide information and tools to the salesperson. Sales teams can only use their knowledge and tools through regular training. Undoubtedly, your responsibility as the management team is to see how your employees evaluate these training in the field and measure their sales performance. This effort also allows you to read the future of your business.

 

Make the data magnified

With Fieldscope, you can analyze the data flowing from the field in more detail. FieldScope BI and Analytic Reporting allow you to determine KPIs related to every level of your business. These KPIs provide you with real-time information about the operation’s status in the field while giving periodic and detailed information about your field salespeople’s performance.

Also, with Fieldscope, you can assign your employees to new tasks by assigning tasks based on roles. Thus, you can increase the team members’ overall sales performance by enabling them to work in areas where their competencies are the best.

Fieldscope, the next generation field sales workforce automation tool, will be with you at every sales enablement stage. Increasing your salespeople’s effectiveness in customer interviews, Fieldscope maximizes sales processes’ efficiency by providing your salespeople with the necessary information and tools when needed. These advantages enable your field sales workforce to turn to the most efficient sales teams and get results in competitive times.