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Marketing practices in merchandising are critical for the sustainability of both sales and growth objectives. Offering discounts and campaigns to customers is one of the most effective marketing methods. The main goal may seem to make customers happy and increase brand loyalty. However, if discounts and campaigns are offered within the right strategy, they provide… Continue reading 3 Benefits of Discount and Campaign Management for Merchandising

Fieldscope’s ever-evolving analytical capabilities make it easy for you as a salesperson or manager to magnify the entire field and make your plans predictable. Data is the most strategic investment companies make for the future. Customer data is an important catalyst that accelerates the transformation of opportunities into profit. Professionals managing field operations know the… Continue reading Customer Data: Maybe tiny but the most valuable!

FieldScope, the successful coach of sales operations in the field, raises the bar of the sales team by reporting every detail in the sales process. It is a great advantage for companies to be in the field with their sales teams. Despite all the advances in communication technologies, nothing can replace well-managed face-to-face communication. Managing… Continue reading Connect your Sales Team, Pave The Way For a Brighter Future

The simplest definition of sales enablement is to provide the salesman with the ammunition they want to return from the battlefield with valuable loot. Sales enablement, a popular term in sales and marketing, is one of the most controversial issues in recent years. In actuality, it really has no absolute clear definition. However, the general… Continue reading Arming Your Field Sales Team With Powerful Weapons

Changing customer profiles and extreme competition conditions take center stage in the background of sales enablement. Sales and marketing have experienced significant changes in recent years. The customer no longer expects a product to be recommended to him. It does its market research and finds the product that best suits its needs. In a world… Continue reading Why do organizations need sales enablement?

Stock management is the key point to a successful field operation for all industries. A disorganized warehouse not only has negative effects on logistics processes but also leads to financial stress. When you expand the product range, facing a much more complex picture is only a matter of time. You cannot plan an effective territory… Continue reading 5 Steps to Follow for an Effective Stock Management

Fieldscope is an ideal sales management platform that can respond to the expectations of a complicated but also highly educated customer profile like Gen-Z. The nature of sales is changing in today’s challenging market conditions. Consumers have a chance to get more information through multiple channels. With more information, they question products and services more.… Continue reading Gen-Z marketing with you for at least another twenty years!

What is field sales? How do we ensure its efficiency? Field sales is a process that involves sales representatives’ efforts to create leads, sell goods or services, and manage the existing sales activities. The sales process in the field, or outside, begins by establishing an interpersonal connection and continues with a cycle of engagement, sales agreement… Continue reading Modernizing Field Operations: Salesforce Automation at a Glance

Sales processes play a decisive role in the sustainability of companies, with both the crowded teams needed and the scope of input-oriented activities. In the age of technology, digital transformation has affected every department, including sales. And with the pandemic period we are experiencing, it is picking up the pace. For the first time, it… Continue reading Get Your Sales Processes Ready for Digitalization

Proper use of data strengthens the presence of field sales teams in stores and improves shelf sales performance. If you want your promotions and campaigns to be effective and profitable, you must first collect high-quality data. What kind of data do salespeople need to prioritize and maximize high-opportunity initiatives for store and POP sales? It… Continue reading Three Data That Grow Your Footprint In The Store