In today’s competitive environment, the success of companies operating in the retail industry lies in offering a smooth customer experience. Customer satisfaction, which has gained more significance during the pandemic period, plays a vital role in retail sustainability. According to research, 59% of consumers will pay more attention to the customer experience when they decide to purchase something in the new period, also called as post-COVID-19. At this point, field service management software enables end-to-end management of all processes in the retail industry and provides quick responses to customer needs. It collects all the data in the field on a single database, allowing each unit in charge of operations to access these data from anywhere at any time. It provides a wide range of operations ranging from stock monitoring to task assignments, from analyzing customer information to developing data-driven field strategies with a single click. So, why should you use field service management software in the retail industry? What are the advantages of field service management software for retailers? Let’s have a look at the answers to these questions together.
The advantages of field service management software to the retail industry operations
In the digital age, people are using technology to simplify their daily routines. This habit gives rise to different needs when consumers interact with businesses. Advantages such as finding immediate solutions to problems, accessing the product or service in the fastest way, and meeting demands with a single click are becoming a necessity for retailers beyond offering them privileges. The way to maintain high-level customer satisfaction is not through observations or predictions but through getting to know them via data and developing strategies to meet their needs. The field service management software that helps retailers in this process provides 5 important advantages.
1) Find out the ways to persuade your customers
The field service management software collects customer data from the field and provides many outputs – from shopping information to requests, from the transaction history to complaints. In this way, it is possible to classify customers, offer special opportunities to some groups, develop different strategies to increase satisfaction or solve problems immediately.
2) Simplify stock management
Stock management is one of the decisive business processes in ensuring customer satisfaction. It is a must to redress the optimum balance in the amount of stock. Based on real-time data received from the field, the field service management software provides access to many details, such as which products attract attention periodically, the customer demand for these products and product information in warehouses. So, it both becomes easier to develop effective inventory strategies and to manage stocks.
3) Get real time data
The field service management software allows to run retail processes based on real-time data through assumptions or predictions. It makes the information accessible to everyone involved in retail processes by storing it in its database. It automates the information flow among all units involved in operations – from managers to field teams, from warehouse staff to customer representatives. In this way, it also paves the way for a professional and smooth operation while minimizing error margin.
4) Develop data-driven sales strategies
Due to the dynamics of the retail industry, sales decisions should be given as quickly as possible. Moreover, these decisions should be able to show their effects in the short term. At this point, trial and error is never a good bet. You should figure out the steps carefully, and their results should be predictable. The field service management software displays the success rates of all steps taken with the data collected from the field in a perceptible way. The reports reveal each stage’s performance with analytical results – from stock status to customer satisfaction, from product performance to supply. So, it becomes easier to take solid and predictable steps by developing data-driven field strategies.
5) Manage your processes location-free
Another important point in retail processes is the team management process in organizations operating in more than one location. The field service management software automates many work items such as access to all required data with a single click, tasking assignments easily, and monitoring stock status with the mobile support systems. It provides accessibility anytime anywhere. So, it is possible to manage all processes location-free.
Which field service management software is the right one for you?
Retail is one of the industries where field service management software takes the most advantage because regardless of their scale, the industry players are in direct contact with their customers; in other words, the end-user. This organization, which also brings an engaged circulation, shapes the end-user decisions. Many processes such as product performance, supply, selection of inventories, deciding which ways to follow in sales, and customer representatives’ problem-solution methods are shaped depending on the customer expectations. A professional platform is a must to be prepared at any time and to respond in the best way possible. At this point, the only question that retail industry players need to ask before purchasing the field service management software should be, “Do I want to be a professional?”. Contrary to popular belief, the company scale is not a criterion. Regardless of the company size, any retailer whose goal is to grow and keep customer satisfaction at the highest level can benefit from the field service management software.
Your field companion in the retail industry: Fieldscope
FieldScope enables you to manage all the data you need to be successful in the retail industry through a single platform. It allows you to collect data from the field to measure KPIs (Key Performance Indicator) to increase your productivity. The user interface helps you to customize dashboard reports and make them compatible with your business. FieldScope enables you to monitor field data in real-time and instantly access the performance of your products. In this way, it helps to increase not only your productivity but also your sales sustainability!
